DMS Releases Q1 2019 Purchase Mortgage Consumer Profile Report

CLEARWATER, Fla. - June 25, 2019 - PRLog -- Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, released its Q1 2019 Purchase Mortgage Consumer Profile Report. According to the Q1 2019 Purchase Mortgage Consumer Profile Report, the top ten states for purchase loan inquiries held a 55.4% share of volume (SOV) of all purchase inquiries, up from 52.6% in 2018 and 52.9% in 2017. Seven states were in the top 10 in 2017, 2018 and Q1 2019: California, Florida, Georgia, North Carolina, New York, Pennsylvania and Texas.

Top 10 States With Highest Purchase Loan Demand In 2018

1.       California

2.       Florida

3.       Georgia

4.       North Carolina

5.       New York

6.       Pennsylvania

7.       South Carolina

8.       Tennessee

9.       Texas

10.   Virginia

The housing market turnaround experienced during the first quarter brought in prospective buyers of the more "average" variety. In Q1 2019, 68.8% of purchase mortgage inquiries were from consumers with "good" credit scores. This share was up from 45.1% at the start of 2017, pulling mostly from the "fair" credit score bucket. Similarly, the average income level for prospective home buyers fell from $75,330 in Q4 2018 to $70,723 in Q1 2019. Declining credit scores and income levels are representative of the loosened requirements to qualify for mortgages combined with lower mortgage rates, making homeownership more affordable this year.

The Q1 2019 Purchase Mortgage Consumer Profile Report also explored the top ten consumer profiles for the purchase mortgage market for the periods of Q4 2018 and Q1 2019. According to the findings, the average income level for prospective purchase mortgage borrowers decreased by about 6%, based on the top 10 segments, from $75,330 in Q4 2018 to $70,723 in Q1 2019.

The Q1 2019 Purchase Mortgage Consumer Profile Report, published by DMS Consumer Finance, highlights purchase mortgage market audience trends for the period of January 2017-March 2019, with an emphasis on January-March 2019.

The full report and additional insights can be downloaded here.

About Digital Media SolutionsTM

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company's precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal'sTBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America's "Best Places to Work" by Inc.magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS or its performance marketing divisions including DMS Consumer Finance, DMS Education, DMS Engage, W4 Performance Ad Market, or the performance marketing technology Sparkroom (https://sparkroom.com/), visit digitalmediasolutions.com (http://www.thedigitalmediasolutions.com/?__hstc=41204029.96a7dcb29f16e245e8275d40008e57e4.1559926227112.1561036752001.1561046654770.13&__hssc=41204029.9.1561046654770&__hsfp=2085519510). Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

© 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

Contact
Kimberlee Archibald
***@thedmsgrp.com


Photos: (Click photo to enlarge)



Click to Contact
More News From Lifestyle - Malaysian Talks

Ex-Filipino diplomat who sued Xi barred entry to Hong Kong

Jul 22, 2019

MANILA, Philippines — A former Philippine foreign secretary who accused in an international court Chinese President Xi Jinping of crimes against humanity said he was barred from entering Hong Kong on Friday and held at the airport for hours. Former Foreign Secretary Albert del Rosario told The Associated Press by telephone that he flew to Hong Kong for a business meeting but was blocked by immigration officers from entering. Del Rosario said he was held at an airport immigration lounge for about six hours before being told that he was denied entry without any explanation and put on a Cathay...

China issues travel alerts, slams US 'interference'

Jul 22, 2019

BEIJING — China issued a pair of travel warnings for the U.S. on Tuesday and slammed what it called "interference" in its internal affairs. Foreign Ministry spokesman Geng Shuang accused the U.S. of acting in bad faith in trade negotiations and said any attempts to interfere or undermine China's stability would be "doomed to fail." The volleys of criticism between the two largest economies leave them further than ever from resolving their standoff over U.S. complaints that Beijing resorts to unfair trade practices and unscrupulous methods to obtain advanced technologies. The Chinese comments followed a statement from the U.S. Trade...

Boeing 737 Max 8 woes crimp Asian airlines' growth plans

Jul 22, 2019

SINGAPORE — Asian airlines are cutting routes, revamping their schedules and leasing extra aircraft to fill gaps left by the grounding of Boeing 737 Max 8s after deadly crashes in Indonesia and Ethiopia killed 346 people. So far, regional carriers have managed to avoid major disruptions, but analysts expect that idling the Max 8s, a fuel-efficient update of Boeing's popular 737, will crimp growth plans in the near future. As investigations into the crashes continue, Boeing anticipates a $1 billion increase in costs related to the 737 Max, including fixing software implicated in the disasters, adding pilot training and compensating...

Thai king celebrates coronation with spectacular parade

Jul 22, 2019

BANGKOK — Thailand's newly crowned King Maha Vajiralongkorn made a spectacular public appearance in front of his countrymen Sunday, carried atop a golden palanquin by soldiers in ancient fighting uniforms in a procession through Bangkok's historic quarter. Hundreds of other soldiers marched in front, behind and alongside the palanquin in scorching heat as the procession set off from Bangkok's Grand Palace just after 5 p.m. with a marching band setting the pace. Also taking part in the slow parade were the prime minister and other senior officials in the military government as well as the king's wife, Queen Suthida, and...

Far from glitzy tech hubs, Chinese city bets big on VR

Jul 22, 2019

NANCHANG, China — Liu Zixing craned his neck forward for help with fastening the goggles for his first ever taste of virtual reality. He took a break from the mining ore business to travel to a VR theme park in this Chinese provincial capital not known for high technology. "It feels like reality," Liu said after shooting down robots in a virtual fighter jet, strapped to a spinning gyroscope lit in purple. "It's just like you're riding in a plane." Enthusiasm for VR has cooled somewhat after years of hype, but China's leaders are trying to drum up excitement, hoping...