DMS Releases Q1 2019 Purchase Mortgage Consumer Profile Report

CLEARWATER, Fla. - June 25, 2019 - PRLog -- Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, released its Q1 2019 Purchase Mortgage Consumer Profile Report. According to the Q1 2019 Purchase Mortgage Consumer Profile Report, the top ten states for purchase loan inquiries held a 55.4% share of volume (SOV) of all purchase inquiries, up from 52.6% in 2018 and 52.9% in 2017. Seven states were in the top 10 in 2017, 2018 and Q1 2019: California, Florida, Georgia, North Carolina, New York, Pennsylvania and Texas.

Top 10 States With Highest Purchase Loan Demand In 2018

1.       California

2.       Florida

3.       Georgia

4.       North Carolina

5.       New York

6.       Pennsylvania

7.       South Carolina

8.       Tennessee

9.       Texas

10.   Virginia

The housing market turnaround experienced during the first quarter brought in prospective buyers of the more "average" variety. In Q1 2019, 68.8% of purchase mortgage inquiries were from consumers with "good" credit scores. This share was up from 45.1% at the start of 2017, pulling mostly from the "fair" credit score bucket. Similarly, the average income level for prospective home buyers fell from $75,330 in Q4 2018 to $70,723 in Q1 2019. Declining credit scores and income levels are representative of the loosened requirements to qualify for mortgages combined with lower mortgage rates, making homeownership more affordable this year.

The Q1 2019 Purchase Mortgage Consumer Profile Report also explored the top ten consumer profiles for the purchase mortgage market for the periods of Q4 2018 and Q1 2019. According to the findings, the average income level for prospective purchase mortgage borrowers decreased by about 6%, based on the top 10 segments, from $75,330 in Q4 2018 to $70,723 in Q1 2019.

The Q1 2019 Purchase Mortgage Consumer Profile Report, published by DMS Consumer Finance, highlights purchase mortgage market audience trends for the period of January 2017-March 2019, with an emphasis on January-March 2019.

The full report and additional insights can be downloaded here.

About Digital Media SolutionsTM

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company's precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal'sTBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America's "Best Places to Work" by Inc.magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS or its performance marketing divisions including DMS Consumer Finance, DMS Education, DMS Engage, W4 Performance Ad Market, or the performance marketing technology Sparkroom (, visit ( Keep up with DMS news at and connect with us on LinkedIn at

© 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

Kimberlee Archibald

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