Comic icon Snoopy gets Korean makeover for nationwide tourism drive

Oct 30, 2026

A familiar face from American comic strips is getting a distinctly Korean makeover as Snoopy dons traditional clothing to welcome international visitors arriving during a 17-day tourism promotion campaign. The Ministry of Culture, Sports and Tourism and the Korea Visit Committee will jointly host the 2026 second-half Welcome Week from Friday through Nov. 15, offering foreign visitors travel information, special benefits and cultural experiences at five locations nationwide. The campaign coincides with the 2026 Korea Grand Festival and aims to improve travel convenience while encouraging international visitors to return to Korea. Welcome booths will operate at Incheon International Airport's Terminal 1 arrivals hall now through Nov. 15 and at Jeju International Airport's international arrivals hall from Saturday through Nov. 15. Visitors can receive tourism information in English, Japanese and Chinese, along with travel benefits and opportunities to participate in interactive events. This year's campaign features a collaboration with Snoopy Garden, a theme park in Jeju, bringing characters

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