Familiar and fresh: How URC continues to surprise Filipinos after 70 years

Sep 15, 2026

Some favourites never go out of style—and they continue to delight in new ways. For 70 years, Universal Robina Corporation (URC) has been a constant companion in Filipino households through quality and well-loved brands such as Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste, among others.

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