Foreign travelers get discounted tickets, interactive perks in new Korean theater campaign

Oct 15, 2026

Travelers visiting Korea this fall will have a front-row seat to the country’s theatrical stage, complete with discounted tickets and immersive hands-on experiences alongside local performers through Nov. 30. Dubbed “Korea in Motion,” the initiative brings together the Korea Tourism Organization, the Ministry of Culture and the Korea Performing Arts Tourism Association in a coordinated push to elevate live performances from a casual evening out to a cornerstone of the Korean travel experience. During the campaign period, the agency will run special promotions with online travel agencies targeting major inbound markets, including China, Japan, Taiwan, the United States, Hong Kong and Singapore. The lineup includes nonverbal performances, which tell stories through movement, sound and music without dialogue, as well as shows with dialogue that foreign audiences can follow using artificial intelligence-powered smart glasses that display subtitles. For the first time, the agency has also partnered with production companies to offer experience programs. After “Painters,” a show in w

MalaysianTalks is a platform for every Malaysian to get the latest updates and insights on the entertainment news. We set out a mission to be Malaysia’s leading entertainment site.