The 2026 Today’s Tradition Festival opened Thursday at Culture Station Seoul 284, a cultural complex housed in the historic former Seoul Station building in central Seoul, the Ministry of Culture, Sports and Tourism said. Co-hosted with the Korea Craft & Design Foundation, the four-day event runs through Sunday from 10 a.m. to 6 p.m. daily, with last admission at 5:30 p.m. Now in its fourth year, the festival aims to integrate Korean heritage into contemporary lifestyles and modern consumer tastes. This year’s theme, “Bokjak Bokjak, Today’s Tradition,” plays on a Korean expression evoking a lively, bustling crowd while hinting at making and sharing “bok,” or good fortune. At the heart of the event is a pop-up market featuring 104 brands — including 39 traditional culture startups — selling home goods, fashion, food, beverages and handicrafts. Highlights include rugs woven with reimagined traditional motifs, color-changing glassware inspired by celadon and white porcelain, and hanbok, Korea’s traditional attire, redesigned for everyday wear. An adjacent exhibition sho