Seoul will hold the four-day Entertech, Seoul 2026 festival combining K-pop, gaming and immersive technology, from Thursday to Sunday at the Dongdaemun Design Plaza (DDP), the Ihyeon Water Gate exhibition hall and the JW Marriott Dongdaemun hotel, the city government said Monday. The event will let visitors experience virtual reality K-pop performances, design their own idol characters through a mock "debut" process and try artificial intelligence (AI)-generated music composition. K-pop group Fifty Fifty, known for its 2023 hit "Cupid," which entered the Billboard Hot 100, will serve as the festival's ambassador and be featured in a location-based virtual reality (VR) content experience built around the group. A K-pop showcase on Saturday will spotlight eight rising acts from smaller Seoul-based entertainment agencies, paired with business meetings between the agencies and overseas concert promoters aimed at helping the artists break into international markets. The gaming and esports portion of the event includes hands-on demonstrations from Blizzard Entertainment, an anniversary event