French fashion house Longchamp has named South Korean actress Jung So-min its new local ambassador, citing her independent spirit, personal style and positive energy as qualities that reflect the brand’s values. Jung has appeared in Korean dramas across several genres, including the fantasy and historical series “Alchemy of Souls,” the romantic comedy “Love Next Door” and, more recently, “Would You Marry Me?” She also has two dramas lined up for 2027, including “The Dealer.” Beyond her acting projects, Jung regularly shares glimpses of her life and work on Instagram through @somin_jj. Longchamp noted that her personality and distinctive style have helped her connect with audiences and build a following beyond South Korea. The family-owned fashion house said Jung reflects the modernity and creativity it seeks to express through its collections. As an ambassador, she will bring her perspective to the brand and interpret its optimistic spirit in her own way. “We are thrilled to welcome Jung So-min to the Longchamp family,” said Sophie Delafontaine, Longchamp artistic director. “Longchamp is a Maison (fashion house) always on the move, looking out into the world and embracing whatever unfolds along the way. Jung So-min embodies that same spirit. She follows her instincts wherever they may lead, with elegance, curiosity and a sense of freshness.” The appointment brings Jung into Longchamp’s family of ambassadors, with the brand drawing a connection between her approach to her career and its openness to new experiences. Delafontaine pointed to the actress’s instinctive choices and curiosity as qualities shared by the fashion house. Jung, for her part, welcomed the opportunity to work with the French brand. “I am delighted and honored to join French fashion house Longchamp as its ambassador. I look forward to embarking on an exciting journey with Longchamp, a Maison that embodies authenticity, energy and the spirit of Paris,” she said.