'Pray for wealth': Seoul Buddhist temple becomes Gen Z hot spot

Oct 16, 2026

When visited on Oct. 6, Bongeun Temple in southern Seoul's affluent Gangnam District was bustling with young people, just as rumors of its sudden rise as a hot spot among Gen Z suggested. Nearly half of the visitors appeared to be in their 20s or 30s. Mostly couples and groups of friends, they prayed before Buddhist statues and took commemorative photos, leisurely enjoying the tranquil autumn atmosphere of the temple grounds. Kim Yeo-reum, 25, who visited the temple with a friend, said she had taken a half-day off work to come on a weekday after hearing that the temple had become so popular that it was packed on holidays. “I even ran into an elementary school classmate here today for the first time since graduation,” she said. “We went to elementary school together in Yangju, Gyeonggi Province, which is quite far from Bongeun Temple, so I was surprised to see that so many people were coming here.” Bongeun Temple, with a history spanning more than 1,000 years, has emerged as a popular destination among younger generations. Its prime location in the heart of Gangnam has long made

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