Seoul is inviting visitors to experience the capital on their own terms through a new campaign that showcases how the city's architecture, history and cultural landmarks can be enjoyed by everyone, including travelers with accessibility needs. The initiative brings together two internationally acclaimed artists who offer distinct perspectives on navigating the city. The Seoul Tourism Organization is releasing two videos under the campaign “Own Your Way, Find Your Seoul,” featuring Japanese wheelchair dancer Kenta Kambara and British contemporary artist Ryan Gander. The campaign promotes universal tourism, an approach aimed at making travel convenient and enjoyable for people with disabilities, older adults, pregnant women, families with infants and their companions. The first video, “Inspiration,” released Thursday, follows Kambara, who visited Korea to participate in the 2026 Korea International Accessible Dance Festival, known as KIADA 2026. His itinerary includes Dongdaemun Design Plaza, an architectural landmark known as DDP; Oil Tank Culture Park, a former petroleum storage