UK hydration brand Vidrate has entered the Asian market through the Philippines, marking its first expansion into the region in partnership with CTC Group Philippines. The launch was celebrated at “Get Vidrated,” an event held at the Pool House of Grand Hyatt Manila that featured yoga, sound healing, recovery stations and product demonstrations. Sarah Hulton, British Ambassador to the Philippines and Palau, attended the event and highlighted the United Kingdom’s strengths in health, science and consumer-product innovation. She noted that British businesses and entrepreneurs are developing products that help people lead healthier, more active lives. Hulton described Vidrate’s Philippine launch as an example of British innovation meeting Philippine entrepreneurship and market expertise. She also underscored the growing commercial relationship between the two countries and encouraged local retailers, distributors, wellness advocates and fitness businesses to explore opportunities with the brand. Founded by Nick Hird and Rob Bennett, Vidrate produces powdered hydration products in sachets that combine flavor, electrolytes, fiber and added vitamins. Its Everyday Hydration range contains zero sugar, natural ingredients and added vitamins C and B12. The company was ranked 28th nationally in “The Sunday Times 100” 2026, which recognizes the United Kingdom’s fastest-growing private companies. Its entry into the Philippines marks a step in its international expansion, with co-founder Hird looking to introduce the brand’s everyday hydration products to consumers in new markets. For CTC Group Philippines, the launch reflects its work in helping international brands establish a presence in the local market. The international business group operates in 12 countries, with a strong focus on life sciences, and supports companies through market expertise, regulatory awareness, strategic partnerships and local execution. CTC Group said it prioritizes responsible commercialization by assessing scientific evidence, substantiating product claims and complying with Philippine Food and Drug Administration requirements and other applicable regulatory standards. The company also considers whether products address relevant consumer and community needs, beyond their commercial potential. As the group continues to work with international companies across its network, its stated focus remains on connecting global innovation with local markets through scientific credibility, regulatory responsibility and strategic brand development.